Think Global 2022: Positioning Alberta in the Global Economy,
2022 and Beyond!


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Todd Hirsh

VP and Chief Economist, ATB Financial

Todd Hirsch is the Vice President and Chief Economist for ATB Financial. For more than 25 years, he has worked as an economist for organizations including the Canada West Foundation and the Bank of Canada.

He is the author of four books. His latest, Spiders in COVID Space: Adapting during and after the pandemic, was released in March 2021. He serves on the boards of Calgary’s Glenbow Museum and the Alberta Ballet. He is also the host of a podcast titled The Future Of, which won a national award in 2021.

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Joan Hertz, Q.C., ICD.D 

Chair of ATB Financial and Chair of Edmonton International Airport

Ms. Hertz is an executive, lawyer and strategic consultant who has served as Interim President and CEO as well as Vice President, External Affairs and Corporate Counsel for NorQuest College. She built her own private practice of law and strategic consulting; served as Corporate Counsel, Strategic Affairs for Capital Health, as well as in private practice at McCuaig Desrochers LLP. A proven executive comfortable in the private and public sector, she has a passion for innovation and the building of winning strategies in transforming enterprises.

She has a diverse professional experience in leadership positions, private law, in-house corporate counsel, strategic consultancy, and board experience which combine to make her a strong advocate and strategic thinker. She has worked with many organizations in the establishment, development, and execution of successful strategies and governance structures.

Ms. Hertz is the Chair of ATB Financial Board of Directors, and previously served as a director at ATB Financial from 2008 - 2018, and as Chair of the Governance and Conduct Review Committee. She currently serves as a board member and Chair of the Audit Committee for Edmonton International Airport, and sits as a public member on the CPA Canada Board, as well as a private company board, Silvacom Ltd.

She teaches Legal and Fiduciary Duties of Directors at the Institute of Corporate Directors, and for over 25 years has provided governance, legal, and strategic advisory services to private sector and crown clients ranging from small to large institutional firms.

She has served as a public member of the Institute of Chartered Accountants of Alberta Council, the Alberta Accountants Unification Agency and the Provincial Judicial Council. She is the former Chair of the Provincial Court Nominating Committee. She has also served on Alberta's Promise and was formerly with Kid's Kottage Foundation, and Edmonton Catholic Cemeteries Board, as well as numerous other boards.

Joan graduated from University of Alberta Law School with an LL.B., and Georgetown University in Washington D.C. with a Bachelor of Science in Foreign Service degree (Magna Cum Laude) in International Politics, Law and Organization.


She’s also a wife, mom and a soccer player who believes whatever we do, we should have fun every day.


Malcolm D. Bruce, MSM, ICD.D

Chief Executive Officer – Edmonton Global

Malcolm Bruce is first ever the Chief Executive Officer of the newly formed Edmonton Global, a regional economic development corporation that drives growth and investment in the Edmonton region.

Edmonton Global is a joint venture owned equally by 15 municipalities in the Edmonton region. Before its creation, economic development in the Edmonton region was often done at a municipal rather than regional level. Edmonton Global was created to change this. In his work, Malcolm brings together regional strengths and networks to seize on the potential of emerging markets.

Malcolm has a strong history of leadership in the Edmonton region. Prior to being CEO of Edmonton Global, Malcolm was the CEO of the Edmonton Metropolitan Region Board, a regional planning corporation. He oversaw the smooth transition of the Board membership, leadership and mandate. Prior to that role he had a long career in progressively senior leadership positions within the Canadian Military.

He was also the former Chair of the Consider Canada City Alliance (CCCA) which represents the 12 largest economies in Canada that account for 84% of all foreign direct investment in the country.

His skills in leadership, strategic planning and organizational change have been sought out to support the strategic planning and operations on many large complex issues, including at the 2010 Vancouver Winter Olympics and the 2013 floods in Southern Alberta.

He holds a BA degree in History from the University of Manitoba, two MA degrees from the Royal Military College of Canada, and the ICD.D designation from the Institute of Corporate Directors. 

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Dr. Terry Rock

President & CEO, Platform Calgary

Dr. Terry Rock is President & CEO of Platform Calgary. He is a passionate promoter of Calgary’s potential as one of the world’s most dynamic cities, and has been fortunate to be involved in numerous community building initiatives in his hometown.

Terry lives by the personal mission to “Be For The World” and strives to help build a society that is prosperous, resilient and inclusive. Terry wants startups to feel that they are part of a large community of support and they have access to all the resources necessary. Terry is confident that Calgary’s tech sector will be recognized as one of the most exciting in Canada, as well as be the primary driver of job creation in Calgary.

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Lynette Tremblay

Vice President, Corporate Affairs with Invest Alberta Corporation

Lynette is the Vice President, Corporate Affairs with Invest Alberta Corporation, a newly created organization focused on attracting high impact, high value investment to Alberta. Prior to Invest Alberta, Lynette served as VP Strategy & Innovation with Edmonton Global helping to attract foreign direct investment to the Edmonton Metropolitan Region. Lynette has also held senior roles in economic development, municipal and provincial government and the private sector in B.C., Ontario and Alberta over the past 13 years. Lynette has helped build and transform organizations, led marketing, communications, policy and stakeholder relations. Lynette has a breadth of experience across public, private and non-profit sectors which helps strengthen operations, engage as an effective partner and promote Alberta to global investors. Lynette also serves on the board of the Edmonton Screen Industries Office and volunteers supporting women’s leadership initiatives.